Once upon a time, not all that long ago, the best way to find information on the specific topic was to go to a website you knew. This was a time before search engine listings and progress now allows us to enter any keyword or keyword phrase in our browser to be presented with data from a seemingly endless list of options.
More and more websites began to emerge as a result of the major search engines revolution as people realised the possible they created. Search engines like google provided a never before seen source of traffic. Once small, virtually unknown companies like Google and Yahoo grew in popularity as there seemingly limitless power increased and webmasters begun to take note with their relevance and importance.
Using their rise in power, search engines slowly became conscious of just how important these were. As a result rules were established and utilisation of the applications became more controlled.
Today that power is diminishing to a degree as the effectiveness of social media steps up and into a world once ruled only by search engine listings. Although search engines continue to have the masses running blindly behind the them, social media is emerging because the front-runner for traffic generation.
Search engines like google maintain an unprecedented degree of popularity but social networking now offers services that the major search engines have never or are ever likely too. In my opinion this is the reason we shall soon discover social networking traffic “out gunning” internet search engine traffic.
Readers Love Social Media
Users of social networking sites like to read about their favourite subjects. They log into their accounts to engage and find out what’s new in the worlds that interest them. Sci-fi, Television, Books, just about any subject material you can consider is represented in social media marketing (SM). When SM users see something of interest, they click on it and travel to the blog or site to read more.
More web users are browsing SM sites these days than search engine sites. Usage of information is simpler and a lot more engaging. Presentation is better and thru SM sites people can engage in a range of activities all at the once.
Users of SM sites are active because they are curious not as they are seeking to find something specific. For that reason they tend to stay on the sites for extended time periods, allowing them to engage and stay subjected to information (and advertising).
Typically with search engine traffic people are forwarded to your website since they are trying to find something specific, perhaps researching or looking for a solution to your problem. Visitors who land on your pages for these reasons are less likely to stay and appear around. If they don’t determine what they are specifically searching for they tend to move on and then search for what they desire.
Social Media Traffic is extremely Targeted
The visitors who visit your site from SM platforms like Twitter and Facebook are often highly targeted. They click on what attracts them or what they think may be interesting.
Facebook case research has identified that users are extremely highly targeted simply because they only click to something these people have a very definite interest in. For that reason social media marketing traffic from your source tends to have a much lower bounce rate, higher quantity of page views per visit and consequently a greater conversion into sales or subscriptions.
This is usually the exact opposite for search engine traffic. Unlike social media marketing traffic where users are delivered to what they need they are only sent to sites based on keyword relevance. Additionally, they can’t set any guidelines about what they might prefer within their first page selections. Search engine traffic is based on the major search engines rather than through the users own preferences.
Social Media Marketing Traffic is Reliable
With social networking traffic, as soon as you establish a following and form relationships along with your readers, you’re virtually unstoppable. Keep a standard that provides quality, interesting information apnixn your potential customers continues to have interaction are available back for additional. Always consider how smart your potential customers are and exactly how easily they recognise value in the content provided.
With search engine traffic your visitors can be directed away from you at anytime and without you doing anything wrong. It may just be dependent on where you rank within the search standings and you could just be overlooked.
The balance of power is still changing but watch this space. Within the future years I do believe we will see a shift away from the significance of search engine traffic. I wonder should you agree? Let me know your ideas within the comment box below.