Following their July 2019 merger, www hotschedules com and 4th, two of the leading technology providers to the restaurant and hospitality industries, today declared the go-to-market brand in america as HotSchedules, Now Run by Fourth. This rebrand was created to signal the company’s intent to settle all product offerings on the Fourth Platform and also to transition the holding company name to Fourth Enterprises, LLC from HotSchedules’ previous parent company name, Red Book Connect, LLC. The rebrand is announced along with the kickoff of the annual consumer conference, Spark, where executives will show the company’s renewed 2020 vision and product roadmap.
At Ignite 2019, HotSchedules, Now Driven by Fourth, will unveil its recently single technologies suite. The new system combines stock administration and labor force administration solutions, in conjunction with the industry’s most total information and statistics suite, providing operators the workable information required to manage expenses, scale profitability, enhance employee proposal, and sustain conformity. The platform allows frontrunners to make wiser, quicker business decisions across the critical areas of labor force administration and food and beverage administration. This single technologies solution package answers the needs of HR supervisors and procedures experts as well, providing a stop-to-finish, very best-in-class set of options for each process.
“We are delighted to enter the following chapter inside our company’s evolution, creating one unified technology suite that will make life and work easier for people inside the restaurant and hospitality industries,” said Ben Hood, CEO of fourth login, Now Powered by Fourth. “In a niche that has been incredibly fragmented lately, both with regards to technology and franchises, our mission is always to bring simplicity and efficiency back for the restaurant and hospitality leaders since they run their day-to-day business within an increasingly competitive marketplace. We have been thrilled to provide the convenience and efficiency that the platform provides.”
Both HotSchedules and Fourth were founded in 1999 and started with similar visions. Despite finding yourself in different countries, both companies’ founders had worked in restaurants and retail and understood how cumbersome and inefficient it had been to yanxyl day-to-day operations. This brand launch reaffirms the founders’ goal to mitigate challenges and provide clarity, flexibility, and efficiency for everybody doing work in the restaurant and hospitality industries.